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Nasser Bin Abdullatif Alserkal Est.


Nasser Bin Abdullatif Alserkal Est. is the sole importer and distributor of Bridgestone brand tires for Dubai and the Northern Emirates within the UAE.

Nasser Bin Abdullatif Alserkal Est. was established in 1947 by Nasser Bin Abdullatif Alserkal.

He not only established his company but with great foresight and initiative he played a major role in the development of the UAE.

  • He was instrumental in bringing the essential services like electricity and telecommunications in this country.
  • He also founded some of the local banks and supported local companies by investing in shares and stocks.
Today under the able administration of Mr. Eisa Bin Nasser Alserkal the company has grown in many facets:
  • Real estate
  • General trading
  • To Industrial and engineering
  • Also still having major dealings in the financial, stocks and shares market
The company has developed strong trade links throughout the GCC Countries.

Of Nasser Bin Abdullatif Est. Bridgestone Division is an integral part of the group's diverse activities managed by Mr. Ahmad Bin Eisa Alserkal.

The story in the UAE is also not very different from the rest of the world, with Bridgestone leading the market in the sales of tires. The company holds approximately 30% of the total market share among all brands in Dubai and Northern Emirates and 45% share among all Japanese tires available.

The hard work and efforts made by the dedicated team in Nasser Bin Abdullatif Alserkal and combination of Bridgestone quality and Nasser Bin Abdullatif Alserkal family management style has established Bridgestone as the No 1 tire brand within the region.

Nasser Bin Abdullatif Alserkal has a dedicated team of tire professional who manage the day to day activities of the business. Apart from sales, Nasser Bin Abdullatif Alserkal also provides technical support to all its valued clients by conducting regular training sessions on tire care and maintenance.

Nasser Bin Abdullatif Alserkal stocks a very large range of Bridgestone tires to cater to the needs of customers in the UAE. The range covers truck tires, light truck tires, passenger car and 4WD tires, earthmoving equipment tires and even motor cycle tires. Nasser Bin Abdullatif Alserkal sells tires to all the major fleets and contracting companies in UAE as well as Government departments. The company has a well- developed network of dealers across Dubai and Northern Emirates.

Over the past few years Nasser Bin Abdullatif Alserkal Est. - Bridgestone division has expanded rapidly and has not just focused on their developed sales network but has diversified with a chain of retail outlets and Mobile service vans.

Nasser Bin Abdullatif Alserkal' chain of retail tire fitment outlets are known as Tire Stop. They are fitted out with state-of-the-art mechanical service bays maintained by a team of experienced sales staff and auto technicians who are highly trained with the latest computer diagnostic equipment, as well as experts in traditional hand tools. Tire Stop not only changes tires but also provide the discerning motorist with technical advice and support on tire selection, inflation pressure and tire care tips.

With the ever increasing traffic on roads and Common dilemma for drivers who need their tires to be changed, Nasser Bin Abdullatif Alserkal has introduced a fully equipped mobile tire fitment service - Dial-A-Tire. Dial-A-Tire is a novel way of retailing tires, which offers you the customer the benefits of convenience and minimum disruption to your normal schedule, as we come to you, saving you time, saving you money and we are just a phone call away.

This revolutionary new concept brings the tire to you at a time and place of your choosing and eliminates the need for you to disrupt your schedule simply to change your tires. All you need to do is call our customer service number 04-3394000, tell us the tires you need and then sit back and relax. At the appointed time our fully equipped " Dial-A-Tire " van will come to the place of your choosing and while you carry on doing whatever you like, our experienced technicians will change and balance your tires in no time at all.

Our philosophy of providing the best products with professional and efficient service has contributed to our success, assuring our customers of receiving the highest possible standards of workmanship at the best possible price. This high standard is applied consistently and nationally, ensuring that our customer's needs are met.

As Mr. Ahmad Bin Eisa Alserkal, Nasser Bin Abdullatif Alserkal Managing Director say's, "We are committed to the ideal providing Quality products and services to our customers. The relationship with Bridgestone is an excellent example of world class technology being adapted to develop products that are suited for local conditions. The Bridgestone tire business remains an integral part of our group's diverse activities and we will continue to invest in the brand to sustain our dominant market leadership position."

Walnut Communications