As our belief in our community based on Road Safety we all take the responsibility in spreading the traffic awareness. Safety is very essential to all of us that is why this joint venture of Roads and Transport Authority and Nasser Bin Abdullatif Alserkal Establishment, Bridgestone Tire Division, aroused to extend our hands to the community.

There are lots of safety campaign that is being done in our region but some of them did not even leave a mark to the public and that is the difference we have for this event. The campaign aims to assist all motorists about the precautionary measures along the road, while off the road, in traveling long distance and the condition of the car itself.

The campaign initializes last 5 th June 2007 on the grounds of RTA itself surveying hundreds of vehicles. After launching the campaign inside the vicinity of RTA, our tire expert team together with RTA staff and Dubai Police went to a thorough week long visit to key places such as EMARAT Petrol Stations, ENOC Petrol Station, Dubai Police Headquarters, Parking lots, Malls and even the public roads to conduct the survey and to assists the needs of the motorists.