A tire fitting service can be done by stripping for a location in an annular groove adjacent to a bead seat to prevent a tire bead engaging the groove prior to inflation of the tire and a handle for mounting on the wheel rim to locate the tire in the well and prevent the tire beads slipping around the rim edge during fitting. The strip comprises a length of flexible material, e.g. spring steel, which extends around at least half the circumference of the groove. Alternatively the strip may comprise a closed loop of resilient material. The handle has an attachment portion by which the handle is mounted on the rim and an accurate portion which engages the tire sidewall to urge the sidewall axially inwards into the well during fitting. The handle is attached to the strip by a flange portion welded to one side of the strip. Alternatively the strip and handle may be separate.