SMART Partner concept is a joint initiative with Nasser Bin Abdullatif Alserkal Est. and Bridgestone Middle East and Africa FZE to promote high standards in transport tyre management to improving safety on the roads. This program will teach fleet users the importance of proper tyre management & maintenance so to promote high standards of safety on the roads.

With an ever evolving market and stiff competition our key to future revenue generation is in focusing on diversification of services and efficiency in providing services to meet customer needs. Also with the rapid expansion of Dubai and the ever increasing traffic on the roads, combined with circumstances of the drastic increase in traffic accidents in Dubai , we are certain that this program will have a significant role in creating awareness on the importance of tyre maintenance and management and so to contribute to society in terms of safety.